A real-world business book for the explosion of eBay entrepreneurs! Absolute Beginner's Guide to Launching an eBay Business guides you step-by-step through the process of setting up an eBay business, and offers real-world advice on how to run that business on a day-to-day basis and maximize financial success. This book covers determining what kind of business to run, writing an action-oriented business plan, establishing an effective accounting system, setting up a home office, obtaining starting inventory, arranging initial funding, establishing an eBay presence, and arranging for automated post-auction management.
Table of Contents
|
Introduction |
1 |
| I |
Learning the Ropes |
5 |
| 1 |
Reviewing eBay Basics |
7 |
| 2 |
Using eBay's Advanced Features |
17 |
| II |
Setting Up an eBay Business |
27 |
| 3 |
Step One: Create a Business Plan |
29 |
| 4 |
Step Two: Evaluate Your Funding Needs |
41 |
| 5 |
Step Three: Deal with Business and Legal Issues |
53 |
| 6 |
Step Four: Set Up a Record-keeping System |
63 |
| 7 |
Step Five: Set Up Your Back Office |
77 |
| 8 |
Step Six: Find and Manage Your Inventory |
91 |
| 9 |
Step Seven: Research Other eBay Auctions - and Set a Pricing Strategy |
105 |
| 10 |
Step Eight: Establish Your eBay Presence |
119 |
| III |
Managing Your Day-to-Day Business |
125 |
| 11 |
Creating Item Listings |
127 |
| 12 |
Managing Your Auctions |
149 |
| 13 |
Managing Customer Payments |
159 |
| 14 |
Managing Packing and Shipping |
171 |
| 15 |
Dealing with Customers |
193 |
| 16 |
Dealing with Problems |
205 |
| IV |
Moving from Seller to PowerSeller |
215 |
| 17 |
Becoming an eBay PowerSeller |
217 |
| 18 |
Making Your Auctions More Effective |
225 |
| 19 |
Working with Photographs |
247 |
| 20 |
Using Professional Auction Tools |
265 |
| 21 |
Opening an eBay Store |
283 |
| 22 |
Setting Up Your Own Web Site for Online Sales |
291 |
| 23 |
Integrating eBay Auctions into an Existing Business |
305 |
| 24 |
Promoting Your eBay Auctions |
311 |
|
Advertising Your Auctions |
315 |
|
Index |
317 |