*Will the athlete you're working with put it all together when everything is on the line?
*What can you do to make sure an athlete performs best when it really counts?
*Are certain conditions more likely to lead to success (or failure)?
*Will he or she be able, and willing, to make the changes required to be more successful?
In today's highly competitive environment, the answers to these questions often spell the difference between success and failure, not only for individuals, but also for entire teams and organizations. At the upper levels of performance, in situations where competing individuals and teams have all the technical skill and tactical knowledge required to be successful, psychological factors become the most important determinants of outcome. The ability to control emotions, to communicate effectively and to perform under pressure, is what separates winners from losers.